What’s driving your business ideas?
Do you know?
Your best idea is only as strong as its weakest driver. Great business ideas are powered and directed by Focused Passion, Market Demand, and Ability to Implement.
The 3 drivers of great business ideas:
Focused Passion drives you to take action when others give up. It comes from tapping into your unique brilliance in ways that meet your needs while contributing to something bigger than yourself.
Market Demand determines the value of your idea. The best place to discover market demand is where people are actively seeking help to eliminate pain, but finding very few acceptable solutions.
Ability to Implement is having the skills, resources, and strategies to bring your idea to the world. This is about possessing and organizing the time, energy, money, and information required to get results.
Here’s how you start:
First, determine the strengths and weaknesses of your ideas based on these 3 idea-drivers, then you can start fine-tuning them. Work on the weakest one first, instead of making the strong ones even stronger.
Keep shifting your efforts to the new weakest one while maintaining the momentum of the others.
Then this happens:
Your Focused Passion, Ability to Implement, and Market Demand will begin to converge, synergize, and strengthen each other. It becomes unclear whether you have the idea OR if the idea has you. The idea takes on a life of its own. This is the Idea Vortex.

