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Debunking SEO Myths: The Truth About Outbound Links and Their Contrast to Inbound Links

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In a recent online discussion, Google’s John Mueller debunked a common SEO myth: that linking to high-authority sites can boost your own site’s search rankings. This blog post delves into Mueller’s insights, emphasizing the importance of user value and content relevance in deciding whether to include a link, and contrasts outbound links with inbound links.